Product
Website
Role
UI/UX Designer
Duration
6 months
Team
Ui/UX Designer x1 (My Role), Brand Designer x1, Full-Stack Developer x1
Why the website needed a redesign
Able Studio rebranded and aimed to attract more potential clients by leveraging its new identity. To support this, the website needed to better showcase its work, team, and services.
The previous site lacked a clear visual narrative, modern design, and structured content to effectively communicate the studio’s capabilities
My Task
The task was to revamp the site using the new visual identity to better highlight completed projects, introduce the team, and clearly articulate the values Able Studio provides to its clients.
Business Goals
Planning - Stakeholder and Client interviews
Conducted interviews with stakeholders and clients to understand their needs and expectations for the website redesign. Key insights included:
Desire to showcase the studio’s capabilities
Interest in viewing past work and case studies
Importance of introducing team members and their backgrounds
Stakeholders emphasized highlighting awards and achievements
Planning - Sitemap
Content Planning & UI Design
Mapped the content and messaging goals for each homepage and case study section, then designed the UI to clearly support and reflect those objectives.
Website HighLights
Hero Section
Key Advantages
Achievements to Contact
Case Study
Fast, Efficient, and Optimized
This website achieved high scores on Google PageSpeed Insights, confirming strong performance across loading speed, accessibility, and best practices
Transitions Are a Superpower
Thoughtfully designed transitions can do more than just add polish, they guide the viewer’s attention, create a sense of flow, and make the experience feel immersive.
Recognition Builds Confidence
Receiving an award for this project was a huge milestone. It reinforced my confidence not only in my UI design skills, but also in my ability to design thoughtful, user-centered experiences that resonate with both users and design communities.
Clear Notes Improve Teamwork
I learned that adding clear notes to my designs helps developers understand how things should work and makes it easier for the whole team to stay on the same page.
