FAMICOOK Mini App
in the FAMILYMART App
FAMICOOK Mini App
in the FAMILYMART App
FAMICOOK Mini App
in the FAMILYMART App
Revamped the App as the sole UI/UX designer, delivering intuitive designs for 18 million users
Revamped the App as the sole UI/UX designer, delivering intuitive designs for 18 million users
FAMICOOK Mini App
FAMICOOK Mini App
FAMICOOK Mini App
FAMICOOK Mini App
FAMICOOK Mini App
FAMICOOK Mini App
FAMICOOK Mini App
FAMICOOK Mini App
FAMICOOK Mini App
FAMICOOK Mini App
Context
Context
Industry
Convenience Retail
Convenience Retail
Convenience Retail
Role
Product Designer
Product Designer
Product Designer
Timeline
Apr, 2022 ~ June,2022
Apr, 2022 ~ June,2022
Apr, 2022 ~ June,2022
Too busy and not sure what to cook?
Too busy and not sure what to cook?
Team
Product Designer x1 (Me)
Project Manager x1
Front-End Developer x1
Back-End Developer x2
Product Designer x1 (Me)
Project Manager x1
Front-End Developer x1
Back-End Developer x2
Product Designer x1 (Me)
Project Manager x1
Front-End Developer x1
Back-End Developer x2
Problem Statement
Manual Ordering Process: Customers interested in FamiCook products had to fill out physical forms in-store, leading to inefficiencies and potential errors in order processing.
Lack of Digital Integration: There was no existing digital platform or app feature to facilitate the browsing and purchasing of FamiCook products.
Resource Constraints: Without an in-house design team or sufficient resources dedicated to app development, FamilyMart needed to outsource the design and development of the FamiCook app to external experts.
Manual Ordering Process: Customers interested in FamiCook products had to fill out physical forms in-store, leading to inefficiencies and potential errors in order processing.
Lack of Digital Integration: There was no existing digital platform or app feature to facilitate the browsing and purchasing of FamiCook products.
Resource Constraints: Without an in-house design team or sufficient resources dedicated to app development, FamilyMart needed to outsource the design and development of the FamiCook app to external experts.
Manual Ordering Process: Customers interested in FamiCook products had to fill out physical forms in-store, leading to inefficiencies and potential errors in order processing.
Lack of Digital Integration: There was no existing digital platform or app feature to facilitate the browsing and purchasing of FamiCook products.
Resource Constraints: Without an in-house design team or sufficient resources dedicated to app development, FamilyMart needed to outsource the design and development of the FamiCook app to external experts.
Task
Task
Designed a new meal kit mini app that allows users to browse, order, and pay, along with an internal dashboard for staff to manage inventory and edit product details.
Designed a new meal kit mini app that allows users to browse, order, and pay, along with an internal dashboard for staff to manage inventory and edit product details.
Designed a new meal kit mini app that allows users to browse, order, and pay, along with an internal dashboard for staff to manage inventory and edit product details.
Business Goals
Enhance Customer Convenience: Provide users with easy access to curated recipes and ready-made meal options, simplifying meal planning and encouraging product exploration.
Enhance Customer Convenience:
Provide users with easy access to curated recipes and ready-made meal options, simplifying meal planning and encouraging product exploration.
Enhance Customer Convenience: Provide users with easy access to curated recipes and ready-made meal options, simplifying meal planning and encouraging product exploration.
Improve operational efficiency: Creating an internal dashboard for store staff to manage product availability, update inventory, and edit meal kit details in real time.
Expand Digital Engagement:
Attract new users to the FamilyMart app by introducing innovative features like FamiCook, thereby increasing the app’s user base and engagement metrics.
Improve operational efficiency: Creating an internal dashboard for store staff to manage product availability, update inventory, and edit meal kit details in real time.
Increase Product Sales: Promote FamilyMart’s ready-to-eat and meal kit offerings by integrating them into recipe suggestions, driving higher sales through contextual marketing.
Increase Product Sales:
Promote FamilyMart’s ready-to-eat and meal kit offerings by integrating them into recipe suggestions, driving higher sales through contextual marketing.
Increase Product Sales: Promote FamilyMart’s ready-to-eat and meal kit offerings by integrating them into recipe suggestions, driving higher sales through contextual marketing.
Strengthen Brand Loyalty: Offer personalized and engaging content within the app to foster a deeper connection with customers and encourage repeat usage.
Strengthen Brand Loyalty:
Offer personalized and engaging content within the app to foster a deeper connection with customers and encourage repeat usage.
Strengthen Brand Loyalty: Offer personalized and engaging content within the app to foster a deeper connection with customers and encourage repeat usage.
Impact
Streamlined Operations Across 4,316 Stores:
The app digitized previously manual, paper-based ordering processes, improving efficiency and reducing errors across FamilyMart’s 4,316 convenience stores in Taiwan.
Streamlined Operations Across 4,316 Stores:
The app digitized previously manual, paper-based ordering processes, improving efficiency and reducing errors across FamilyMart’s 4,316 convenience stores in Taiwan.
Streamlined Operations Across 4,316 Stores:
The app digitized previously manual, paper-based ordering processes, improving efficiency and reducing errors across FamilyMart’s 4,316 convenience stores in Taiwan.
Enhanced Customer Reach:
By integrating FamiCook into the FamilyMart app, it provided a new digital touchpoint for their extensive customer base. As of October 2024, the FamilyMart app had 18 million member users in Taiwan.
Enhanced Customer Reach:
By integrating FamiCook into the FamilyMart app, it provided a new digital touchpoint for their extensive customer base. As of October 2024, the FamilyMart app had 18 million member users in Taiwan.
Enhanced Customer Reach:
By integrating FamiCook into the FamilyMart app, it provided a new digital touchpoint for their extensive customer base. As of October 2024, the FamilyMart app had 18 million member users in Taiwan.
Optimized Staff Workflow:
Enabled quicker updates to meal kit offerings through the internal dashboard, enhancing inventory accuracy and significantly reducing out-of-stock incidents.
Optimized Staff Workflow:
Enabled quicker updates to meal kit offerings through the internal dashboard, enhancing inventory accuracy and significantly reducing out-of-stock incidents.
Optimized Staff Workflow:
Enabled quicker updates to meal kit offerings through the internal dashboard, enhancing inventory accuracy and significantly reducing out-of-stock incidents.
