FamiCook (within the FamilyMart app) is a meal-kit and ready-made food ordering feature integrated into Taiwan’s main convenience-store app, reaching over 18 million users.
FAMICOOK Mini App within the FAMILYMART App
FAMICOOK Mini App
FAMICOOK Mini App
FAMICOOK Mini App
FAMICOOK Mini App
FAMICOOK Mini App
FAMICOOK Mini App
FAMICOOK Mini App
FAMICOOK Mini App
FAMICOOK Mini App
FAMICOOK Mini App
Context
Product
Mobile App
Role
UI/UX Designer
Timeline
Apr, 2022 ~ June,2022
Team
Agency side:
Product Designer x1 (My Role), Front-End Developer x1
Client Team:
Project Manager x1, Back-End Developer x2
What is JustKa and why it matters
FamiCook (within the FamilyMart app) is a meal-kit and ready-made food ordering feature integrated into Taiwan’s main convenience-store app, reaching over 18 million users.
It digitizes in-store ordering workflows, streamlining operations across 4,316 locations and boosting product sales through contextual recipe recommendations.
Why the App needed a design
Manual Ordering Process: Customers interested in FamiCook products had to fill out physical forms in-store, leading to inefficiencies and potential errors in order processing.
Lack of Digital Integration: There was no existing digital platform or app feature to facilitate the browsing and purchasing of FamiCook products.
Resource Constraints: Without an in-house design team or sufficient resources dedicated to app development, FamilyMart needed to outsource the design and development of the FamiCook app to external experts.
Too busy and not sure what to cook?
My Task
Design a new meal kit mini app that allows users to browse, order, and pay, along with an internal dashboard for staff to manage inventory and edit product details.
Business Goals
Enhance Customer Convenience: Provided users with easy access to curated recipes and ready-made meal options, which simplified meal planning and encouraged product exploration.
Improve operational efficiency: Created an internal dashboard for store staff to manage product availability, update inventory, and edit meal kit details in real time.
Increase Product Sales: Promoted FamilyMart’s ready-to-eat and meal kit offerings by integrating them into recipe suggestions, driving higher sales through contextual marketing.
Strength Brand Loyalty: Offered personalized and engaging content within the app to foster a deeper connection with customers and encourage repeat usage.
Task
Impact
Streamline Operations Across 4,316 Stores:
The app digitized previously manual, paper-based ordering processes, improving efficiency and reducing errors across FamilyMart’s 4,316 convenience stores in Taiwan.
Enhance Customer Reach:
By integrating FamiCook into the FamilyMart app, it provided a new digital touchpoint for their extensive customer base. As of October 2024, the FamilyMart app had 18 million member users in Taiwan.
Optimize Staff Workflow:
Enabled quicker updates to meal kit offerings through the internal dashboard, enhancing inventory accuracy and significantly reducing out-of-stock incidents.
Link
FamiCook (within the FamilyMart app) is a meal-kit and ready-made food ordering feature integrated into Taiwan’s main convenience-store app, reaching over 18 million users.
FAMICOOK Mini App within the FAMILYMART App
FAMICOOK Mini App
FAMICOOK Mini App
FAMICOOK Mini App
FAMICOOK Mini App
FAMICOOK Mini App
FAMICOOK Mini App
FAMICOOK Mini App
FAMICOOK Mini App
FAMICOOK Mini App
FAMICOOK Mini App
Context
Product
Mobile App
Role
UI/UX Designer
Timeline
Apr, 2022 ~ June,2022
Team
Agency side:
Product Designer x1 (My Role), Front-End Developer x1
Client Team:
Project Manager x1, Back-End Developer x2
What is JustKa and why it matters
FamiCook (within the FamilyMart app) is a meal-kit and ready-made food ordering feature integrated into Taiwan’s main convenience-store app, reaching over 18 million users.
It digitizes in-store ordering workflows, streamlining operations across 4,316 locations and boosting product sales through contextual recipe recommendations.
Why the App needed a design
Manual Ordering Process: Customers interested in FamiCook products had to fill out physical forms in-store, leading to inefficiencies and potential errors in order processing.
Lack of Digital Integration: There was no existing digital platform or app feature to facilitate the browsing and purchasing of FamiCook products.
Resource Constraints: Without an in-house design team or sufficient resources dedicated to app development, FamilyMart needed to outsource the design and development of the FamiCook app to external experts.
Too busy and not sure what to cook?
My Task
Design a new meal kit mini app that allows users to browse, order, and pay, along with an internal dashboard for staff to manage inventory and edit product details.
Business Goals
Enhance Customer Convenience:
Provided users with easy access to curated recipes and ready-made meal options, which simplified meal planning and encouraged product exploration.
Expand Digital Engagement:
Attracted new users to the FamilyMart app by introducing innovative features like FamiCook, thereby increasing the app’s user base and engagement metrics.
Increase Product Sales:
Promoted FamilyMart’s ready-to-eat and meal kit offerings by integrating them into recipe suggestions, driving higher sales through contextual marketing.
Strengthen Brand Loyalty:
Offered personalized and engaging content within the app to foster a deeper connection with customers and encourage repeat usage.
Task
Impact
Streamline Operations Across 4,316 Stores:
The app digitized previously manual, paper-based ordering processes, improving efficiency and reducing errors across FamilyMart’s 4,316 convenience stores in Taiwan.
Enhance Customer Reach:
By integrating FamiCook into the FamilyMart app, it provided a new digital touchpoint for their extensive customer base. As of October 2024, the FamilyMart app had 18 million member users in Taiwan.
Optimize Staff Workflow:
Enabled quicker updates to meal kit offerings through the internal dashboard, enhancing inventory accuracy and significantly reducing out-of-stock incidents.
Link
FamiCook (within the FamilyMart app) is a meal-kit and ready-made food ordering feature integrated into Taiwan’s main convenience-store app, reaching over 18 million users.
FAMICOOK Mini App within the FAMILYMART App
FAMICOOK Mini App
FAMICOOK Mini App
FAMICOOK Mini App
FAMICOOK Mini App
FAMICOOK Mini App
FAMICOOK Mini App
FAMICOOK Mini App
FAMICOOK Mini App
FAMICOOK Mini App
FAMICOOK Mini App
Context
Product
Mobile App
Role
UI/UX Designer
Timeline
Apr, 2022 ~ June,2022
Team
Agency side:
Product Designer x1 (My Role), Front-End Developer x1
Client Team:
Project Manager x1, Back-End Developer x2
What is JustKa and why it matters
FamiCook (within the FamilyMart app) is a meal-kit and ready-made food ordering feature integrated into Taiwan’s main convenience-store app, reaching over 18 million users.
It digitizes in-store ordering workflows, streamlining operations across 4,316 locations and boosting product sales through contextual recipe recommendations.
Why the App needed a design
Manual Ordering Process: Customers interested in FamiCook products had to fill out physical forms in-store, leading to inefficiencies and potential errors in order processing.
Lack of Digital Integration: There was no existing digital platform or app feature to facilitate the browsing and purchasing of FamiCook products.
Resource Constraints: Without an in-house design team or sufficient resources dedicated to app development, FamilyMart needed to outsource the design and development of the FamiCook app to external experts.
Too busy and not sure what to cook?
My Task
Design a new meal kit mini app that allows users to browse, order, and pay, along with an internal dashboard for staff to manage inventory and edit product details.
Business Goals
Enhance Customer Convenience: Provided users with easy access to curated recipes and ready-made meal options, which simplified meal planning and encouraged product exploration.
Improve operational efficiency: Created an internal dashboard for store staff to manage product availability, update inventory, and edit meal kit details in real time.
Increase Product Sales: Promoted FamilyMart’s ready-to-eat and meal kit offerings by integrating them into recipe suggestions, driving higher sales through contextual marketing.
Strength Brand Loyalty: Offered personalized and engaging content within the app to foster a deeper connection with customers and encourage repeat usage.
Task
Impact
Streamline Operations Across 4,316 Stores:
The app digitized previously manual, paper-based ordering processes, improving efficiency and reducing errors across FamilyMart’s 4,316 convenience stores in Taiwan.
Enhance Customer Reach:
By integrating FamiCook into the FamilyMart app, it provided a new digital touchpoint for their extensive customer base. As of October 2024, the FamilyMart app had 18 million member users in Taiwan.
Optimize Staff Workflow:
Enabled quicker updates to meal kit offerings through the internal dashboard, enhancing inventory accuracy and significantly reducing out-of-stock incidents.